How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
The 4 areas of the media theoretical framework:
The typography will closely follow the initial colour scheme I use for my front cover and also with the mise en scene that my model may use when being featured on my front cover or content page. The front cover will feature little writing but everything used will be straight to the point and effective to catch the readers eye.
The layout will be more focused on the representation of the model, how they pose, the mise en scene used to potentially add more meaning to the photo used.
The use of language will be more on the articulate side due to the fact my target audience is aimed at sophisticated 16-25 year olds
They type of outfits my may models wear will help me specifically represent who I'm targeting, for example with my younger age audience they tend to focus more on the branded clothing for 'image'. The types of camera angles used will mainly feature close ups and mid shots due to the fact that today's generation (13-19yr olds) mainly take 'Selfies' and post those images to their social media and this is one way I will target my audience. On the other hand, the way I will target my target my audience of the older generation (20-25yr old) is by trying to feature more long shots and rule of third camera angle shots because these camera angles can show more of what is currently happening and this could relate to how the older generation has a lot more things to take care of so by showing more space in the image it can show how busy they're and how they're always on the move.
My images may follow any particular genre convention (this may change when actually taking my photos), what I do know is that when I'm targeting my audience of 16-25 year olds I want to focus on trying to capture what those generations believe to be the key thing for them at that time. For example, when targeting 16-19year olds i want to feature light backgrounds because this would represent how bright that current generation is or even add a few effects using photoshop and whilst the model may be looking off into the distance add a bright tunnel of light to show metaphorically that the generation is looking towards 'having a better future'.
Also, with my older audience (20-25year olds) I may follow the genre of blurred traffic and people moving past them, this represents the generations idea of "growing up" and "going at their own pace" because 20-25year olds are at that stage where they're at uni or just leaving, they're going into full time employment, some are already getting married and having children. So with the idea of using blurred traffic and people as the main focus of the image it shows how life goes and changes so quickly in a blink of an eye that it almost seems like a blur because you're so focused on certain priorities that decide the road your life goes down. I don't have any particular photographers in mind that have used this style of photo just because it is very common yet very effective and it tells a story that we all seem to understand just by the image itself.
My audience is based on sophisticated 16-25year olds and how I plan to effectively target this target audience is by splitting the target audience into 2 groups (16-19yrs) x (20-25yrs) then by doing this I can really target them effectively.
No comments:
Post a Comment