Website concept & layout

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This is the first concept idea I made for my website:
With the first box i had the idea that i will use the picture i used on my front cover for the background image that will be one of the main focuses for the website. the idea for this was, based on the fact my audience who looks and reads my fashion magazine they will notice my website straight away and they wont be in doubt that they're on the wrong website.

i wanted to feature my slogan going across my background image with Goldish characters due to the fact my logo features a goldish/sandy yellow background.
Below my slogan i wanted to put a promotional rhetorical question that adds more hype t

i wanted to feature a slideshow of all the photos i took for my 16-19 cover photoshoot and next to it i will have text saying "follow the hottest trends"
At the bottom i would feature a link that would take them to my front cover and content page.

Comments:
i asked a few of my friends in the class to give their comment on my initial idea for the website and quite a few of them told me to distinguish how my home page would look like because looking at my plan it wasn't clear on if that was the home page.

Another comment that was made was about my background photo i wanted to use, they suggested that i make the boarder larger so that i can fit in the whole image and that way it allows my audience to see my models outfit.


This is the improvement to my initial idea for my website:
This is my final design for my website homepage, with the rest of my tabs it will feature the same layout as the homepage hence the reason why i have not decided sketch the other tabs.

i stuck with the same idea of keeping my two front cover photos as the main background image for the website homepage and the rest of the tabs.

i've made sure to tidy up the page so it looks more professional, the ways i have done this is through making the tab look more appealing and easier to navigate, i have also made the branding of the fashion website more professional by featuring and using more of the slogan and fashion magazine name. This way my target audience is more likely to remember my website and fashion magazine.

i have made sure that i have given a short brief on the businesses targets, aims and objectives so that my audience has a better understanding of what we are about.

























This is the layout I have chosen for my website:
I plan to use the same if not similar layout throughout to keep it consistent and give my website a clean look

Improvements made after reflecting on the website:

After reflecting on the look and layout of my updated website i decided to make further improvements, such as changing the main colour scheme of the website to red/orange and also removing the coloured background for the section that talks about what the website is about.

As a result of this change, it compensates to the ideal layout i was trying to aim for in the sense that it now has a clean and consistent look.













Another improvement is that for the 'The Modern Feel' page I separated all the outfits i made my models wear into seasons rather than clumping them all up together, as a result this make it easier for my audience to navigate through our outfits and find the ones they like easier.


















With this section in particular i included a comment made from one of our models who took part in modelling our outfits for us. however, i decided to do a video instead and that the audience will gain a better understanding of how the models perceived the outfits and the actual brand itself.

with the 'HypeBeast Feel' page I just adjust the layout of where texts were placed and just gave a little more explanation into what a "hypebeast" is and how it inspired the brand. i also featured the 'hot topic' and this was highly requested in the survey I conducted, so I provided a hot top on updates about what celebrities are wearing what and how they're wearing it



























































































On the last page 'The Transitional Feel' is some what similar to "The Modern Feel" in the sense that this page includes a whole range of outfits that specifically target the smart-casual theme of things seeing as this page is mainly dedicated to the 20-24yr old target market. I have also tired to add questions that will lure this target market in seeing as when they first look at it, they may perceive the website to be dedicated towards the younger side of the market because of the types of outfits shown etc.